WHY PHOTON MOMENT?
When scientists split a photon, twin particles of light with the exact same properties are created. Sent miles apart using fiber-optic cables with an identical set of pathways at each end, the twins make the same “choice” of direction 100% of the time.*
This is known as quantum entanglement and is scientific evidence of the connection between seemingly disparate things. Photon moments are instances of this connectivity.
These moments occur regularly in our everyday lives. Acting as reminders of our connectivity — to each other and beyond — they bring wonder and often gratification.
We strive to bring that wonder and gratification to clients like you!
*As described in the book The Divine Matrix by Gregg Braden. The experiment referenced — in which the twins were seven miles apart — was conducted by Dr. Nicolas Gisin of the University of Geneva and his colleagues in 1997, and has been replicated multiple times since.
Photo: “Acts of Light” by Emily Anne Evans
OUR PHILOSOPHY
A good design is a photon moment.
A good designer can dis-entangle design in whatever way is needed to best serve you.
PARADOX
Good design appears effortless yet takes a lot of skill and dedication to achieve. It is a paradox. There are two seemingly contradictory qualities at work at the same time. Like light — which is both waves and photons (particles) — good design embodies a spectrum in all its intricacies.
SYNCHRONICITY
Good design is influenced by content, concept, and context simultaneously. It has synchronicity. It may resemble coincidence yet is actually indicative of carefully orchestrated connections. Like twin photons — which have correlating actions regardless of distance — good design is created through a deep connection between the twin aspects of your language and visuals.
COLLABORATION
Good design is a mixture of ideas and aesthetics of both the designer and the client. It is a collaboration. We work jointly together to produce the desired result. Like dis-entangling — separating out the pieces to better understand the whole — good design unveils the mystery of the craft for the client while maintaining a cohesive end product.
WHY WORK WITH PHOTON MOMENT CREATIVE?
Through collaborating with you, the synchronicities of your project become evident and result in a final design we believe you’ll be more than satisfied with — you will be excited to share it with the world. The paradox of focusing on your overarching vision, while simultaneously meticulously attending to the details, leads to such a result. It leads to a photon moment.